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Fashion

Who owns MSCHF? The company’s unconventional structure

The latest product from MSCHF (read ‘mischief’) – big red boots seemingly inspired by Astro Boy’s footwear – has gone...

Who owns Bape? The fashion brand’s Asian origin and ownership

Nike has filed a lawsuit against Bape for copyright infringement. The civil action seems long overdue, considering the similarities between...

Is Lil Miquela real? The influencer’s origins

PacSun recently announced its face for the 2022 holiday and back-to-school campaign: Lil Miquela, an influencer who has previously partnered...

Why is SHEIN so cheap? Inside Shein’s controversial culture

When the deal is too good, think twice, the adage goes. The saying is a bit modified in the fashion...

Is SHEIN bad? Unmasking the unethical business practices of the fashion brand

Shein entered the fast fashion market as a price-inclusive and size-inclusive brand whose clothing boasted a diverse range of sizes...

Who owns Gucci now? The French corporation Kering has been owning the luxury brand since 1999

Gucci has been in the fashion game for a little more than a century. Today, many associate the brand with...

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